packaging.

Kim Crawford

Holiday packaging design, 2015 & 2016. A particularly challenging design exercise as we had never done a fully metallic shrink wrap label. This project took a lot of innovation and flexibility—and a trip to England for the press check!

 

Team Roles: 

Liz Morgan | Creative Direction, Design

Adrian Fernandez | Production

Brigade | Photography

Kim Crawford Holiday Wrap

Concept : Chapulin Mezcal

Packaging concepts. New-to-world mezcal. Needed to look authentically hand-crafted, while also premium and had massive bar back/shelf distinction.

 

Team Roles: 

Liz Morgan | Creative Direction

Jerome Maureze, Lori Rosales, Rosanne Chan, Austen Design Group, Micah Barta | Design

Adrian Fernandez | Production

Chapulin Mezcal Concepts
Chapulin Mezcal Concepts
 

Estancia Vineyards

Full redesign of entire line of wine.

Team Roles:

Liz Morgan | Creative Direction

Lori Rosales | Design

Adrian Fernandez | Production

Scott Peterson | Photography

Estancia Vineyards
Estancia Vineyards
Estancia Vineyards
Estancia Vineyards
 

Concept : Wine in a Can

Concepts for cans with new-to-world brands and existing brands.

Team Roles:

Liz Morgan | Creative Direction, Design

Maya Ostrander, Jerome Maureze, Lori Rosales, Rosanne Chan | Design

Wine in a can concept work
Wine in a can concept work
Wine in a can concept work
CDB cans.png
Wine in a can concept work
 

SIMI Winery

Packaging design for both the main tier sku's and for the 1876 bubbles.

Team Roles: 

Liz Morgan | Creative Direction

Lori Rosales, Jerome Maureze | Design

Adrian Fernandez | Production

SIMI_20170627_3399 JM.jpg
2_Sonoma_County_Table_900x900.jpg
 

Concept : Rebel Cask

Rebel Cask Concepts

Packaging concepts. Barrel-aged wine harkening back to SIMIs history with Prohibition. 

 

Team Roles: 

Liz Morgan | Creative Direction

Jerome Maureze, Lori Rosales, Rosanne Chan | Design

 

Meiomi Wines

Rosé Line Extension, Reserve Tier and Sparkling Design

Team Roles:

Liz Morgan | Creative Direction, Design

Jerome Maureze | AD, Design

Scott Peterson | Photography

Meiomi Reserve
 

Concept : Project Denim

We were tasked with helping create a new-to-world brand from wonderfully aging whiskey stocks (6-17 years) held in a distillery in Canada. Three brand concepts went into consumer testing, then we optimized from there. Three important things the package had to do:

• Look at home on an American shelf (even if it ends up in Canadian) 

• Entice a passerby to pick it up—this should look like whiskey but NOT be recessive 

• Look premium

ROUND 1

Concepts for Coalbanks, Coalhurst, Lostwood and Ft. Whoop Up

Team Roles: 

Liz Morgan | Creative Direction, Design

Jerome Maureze, Lori Rosales, Rosanne Chan, Sallie Reynolds Allen | Design

Project Denim Concepts
Project Denim Concepts
Project Denim Concepts
Project Denim Concepts

ROUND 2

Revised concepts for consumer chosen brand: Coalbanks.

 

Team Roles: 

Liz Morgan | Creative Direction

Jerome Maureze, Lori Rosales, Rosanne Chan | Design

Project Denim Concepts
Project Denim Concepts
 

Cooper & Thief

Packaging design for both Barrel Aged Sauvignon Blanc and a high-end High West Whiskey barrel aged Cabernet Sauvignon.

Team Roles: 

Liz Morgan | Creative Direction

Jerome Maureze | Design

Adrian Fernandez | Production

Original packaging concept: Stranger & Stranger