packaging.
Kim Crawford
Holiday packaging design, 2015 & 2016. A particularly challenging design exercise as we had never done a fully metallic shrink wrap label. This project took a lot of innovation and flexibility—and a trip to England for the press check!
Team Roles:
Liz Morgan | Creative Direction, Design
Adrian Fernandez | Production
Brigade | Photography
Concept : Chapulin Mezcal
Packaging concepts. New-to-world mezcal. Needed to look authentically hand-crafted, while also premium and had massive bar back/shelf distinction.
Team Roles:
Liz Morgan | Creative Direction
Jerome Maureze, Lori Rosales, Rosanne Chan, Austen Design Group, Micah Barta | Design
Adrian Fernandez | Production
Estancia Vineyards
Full redesign of entire line of wine.
Team Roles:
Liz Morgan | Creative Direction
Lori Rosales | Design
Adrian Fernandez | Production
Scott Peterson | Photography
Concept : Wine in a Can
Concepts for cans with new-to-world brands and existing brands.
Team Roles:
Liz Morgan | Creative Direction, Design
Maya Ostrander, Jerome Maureze, Lori Rosales, Rosanne Chan | Design
SIMI Winery
Packaging design for both the main tier sku's and for the 1876 bubbles.
Team Roles:
Liz Morgan | Creative Direction
Lori Rosales, Jerome Maureze | Design
Adrian Fernandez | Production
Concept : Rebel Cask
Packaging concepts. Barrel-aged wine harkening back to SIMIs history with Prohibition.
Team Roles:
Liz Morgan | Creative Direction
Jerome Maureze, Lori Rosales, Rosanne Chan | Design
Meiomi Wines
Rosé Line Extension, Reserve Tier and Sparkling Design
Team Roles:
Liz Morgan | Creative Direction, Design
Jerome Maureze | AD, Design
Scott Peterson | Photography
Concept : Project Denim
We were tasked with helping create a new-to-world brand from wonderfully aging whiskey stocks (6-17 years) held in a distillery in Canada. Three brand concepts went into consumer testing, then we optimized from there. Three important things the package had to do:
• Look at home on an American shelf (even if it ends up in Canadian)
• Entice a passerby to pick it up—this should look like whiskey but NOT be recessive
• Look premium
ROUND 1
Concepts for Coalbanks, Coalhurst, Lostwood and Ft. Whoop Up
Team Roles:
Liz Morgan | Creative Direction, Design
Jerome Maureze, Lori Rosales, Rosanne Chan, Sallie Reynolds Allen | Design
ROUND 2
Revised concepts for consumer chosen brand: Coalbanks.
Team Roles:
Liz Morgan | Creative Direction
Jerome Maureze, Lori Rosales, Rosanne Chan | Design
Cooper & Thief
Packaging design for both Barrel Aged Sauvignon Blanc and a high-end High West Whiskey barrel aged Cabernet Sauvignon.
Team Roles:
Liz Morgan | Creative Direction
Jerome Maureze | Design
Adrian Fernandez | Production
Original packaging concept: Stranger & Stranger