Building Brands & Creative Systems
Creative Director and Brand Leader focused on clarity, scale, and measurable impact.
My Story
I’m a Creative Director and brand builder who turns ideas into systems, stories, and measurable growth. For more than two decades, I’ve helped brands evolve — building in-house teams, shaping visual identities, and leading integrated campaigns that connect emotionally and perform strategically.
I believe the best creative work happens at the intersection of collaboration and clarity. I bring structure to ambiguity, energy to teams, and rigor to execution — balancing big ideas with thoughtful detail. Whether partnering with founders, CMOs, or cross-functional teams, I thrive on translating vision into work that resonates in the real world.
I hold a BFA with Honors from the University of Michigan School of Art & Design and a post-graduate diploma in Design Thinking & Innovation. I’m also IDEO-U certified in Creative Leadership, Innovation, and Storytelling, and hold a WSET Level 3 certification — a reflection of both my industry experience and my curiosity.
Let’s build something meaningful.
Project Denim | New-to-world Canadian / American Whiskey (Pre-launch brand development)
Project Denim | New-to-world Canadian / American Whiskey (Pre-launch brand development)
Why Choose Us
Use this space to promote the business
Use this space to promote the business
Use this space to promote the business
Use this space to promote the business
About Liz
I’m a Creative Director and brand builder who turns ideas into systems, stories, and measurable growth. For more than two decades, I’ve helped brands evolve—building in-house teams, shaping visual identities, and leading integrated campaigns that connect emotionally and perform strategically.
I believe the best creative work happens at the intersection of collaboration and clarity. I bring structure to ambiguity, energy to teams, and rigor to execution—balancing big ideas with thoughtful detail. Whether partnering with founders, CMOs, or cross-functional teams, I thrive on translating vision into work that resonates in the real world.
I hold a BFA with Honors from the University of Michigan School of Art & Design and a post-graduate diploma in Design Thinking & Innovation. I’m also IDEO-U certified in Creative Leadership, Innovation, and Storytelling, and hold a WSET Level 3 certification—a reflection of both my industry experience and my curiosity.
Let’s build something meaningful!
What’s it like to work with me?
"I’ve had the great pleasure of working with Liz for the last 3 years. During that time, Liz led her team with confidence and creative energy through all types of projects and strategies for many diverse wine and spirits brands. Liz's boundless energy and attention to detail is contagious. Her leadership qualities are matched only by her creative spirit."
Scott Peterson, Filmmaker | Photographer
"Liz Morgan is an expert in creativity, design and most importantly, has a passion for what she does. Throughout my time interacting with Liz, I felt understood, listened to and respected. Liz puts care and concern into every facet of the work she does and it was a pleasure being a part of her professional world. I highly recommend working with Liz and look forward to collaborating again in the future."
Jessica Latham, Author+
"Liz's energy, creativity and design know-how made her a terrific partner. She's a talented designer to begin with, but that's just one piece of what she brings to the table. She also makes an impact by quickly understanding the whole picture, anticipating business and technical needs, and acting proactively. She produces, but she's also a sounding board; the end result of her work being websites that consistently exceed expectations."
Elliott Brown, Director of Marketing
Clients
