Education, Designed for Everyday Life
Lingo by Abbott | Multi-Channel Product Ecosystem
Lingo introduced a new way of thinking about glucose — not as a clinical metric, but as a daily insight into how food, stress, and movement affect the body.
The challenge was to translate sophisticated biosensor technology into something approachable, empowering, and actionable — while maintaining medical credibility.
1. The Opportunity
Rather than designing isolated assets, I focused on building a cohesive brand narrative that could flex across healthcare providers, media, experiential events, paid campaigns, and retail environments.
The goal was to transform glucose monitoring from a clinical tool into a lifestyle system.
2. The Ecosystem
The system needed to:
Support healthcare providers in explaining metabolic health
Equip media and influencers with accurate, compelling language
Create immersive educational moments
Translate scientific KPIs into human insights
Adapt seamlessly to retail and e-commerce platforms
3. The Channels
Medical Education
Provider brochures and messaging frameworks designed to simplify complex metabolic science.
Media & Experiential
A Reviewers Guide and the “Lunch with Lingo: Glucose Decoded” event — transforming data into lived experience through guided conversation and glucose-friendly dining.
Paid & Organic Social
Performance-driven creative translating biosensor metrics into relatable, everyday scenarios.
Retail & E-Commerce
Boots.com and Amazon A+ content designed to clarify product value while reinforcing brand trust.
4. The Impact
Unified a multi-audience narrative across channels
Elevated glucose monitoring from clinical tool to lifestyle insight system
Reinforced credibility while maintaining warmth and approachability
Ensured consistency from provider education through point-of-purchase
5. The Team
Developed alongside an exceptional cross-functional team including Spencer Wong, Trusha Naidoo, Elbert Miller, Nate Londa, Brittany Diaz, Shanan Carney, Darrah Maclean, and Boomer Cruz.