Selected Work
Brand Systems, Campaigns & Creative Leadership
I’ve built brands from scratch, scaled in-house creative teams, and led campaigns that moved culture and metrics.
The work below reflects the range of my leadership — from activation and brand systems to packaging, photography direction, and editorial design. In every case, the throughline is the same: clarity, craft, and impact.
SAVED Wines
Building a modular photography system rooted in edge, symbolism, and personal expression. Developed a visual language that flexed across web, POS, and advertising — delivered in a two-day shoot with lasting brand impact.
Woodbridge | Pinterest Paid Media Campaign
Platform-native creative built around simple, recipe-driven storytelling. Developed a scalable visual system tailored to Pinterest behavior, driving an 11% lift in brand awareness in three weeks.
Estancia Vineyards Redesign
Modernized a heritage portfolio while preserving premium cues and shelf presence. Elevated typography, structure, and label architecture to refresh the brand without losing equity.
Gender Lens Investing Publication
Editorial design translating complex financial frameworks into accessible, visually driven narratives — balancing data clarity with human storytelling.
