lizmorgan@usa.net​  |  Tel: 415.341.4295  |  Oakland, CA

© 2019 by Liz Morgan

Alchemy Creative @ CBI

In late 2017, my team at Constellation and I started exploring a rebrand and repositioning of the in-house creative team. We were taking on higher level work—from a creative and strategic perspective—and wanted a brand that reflected that. After going through a naming exercise and getting buy-in from the executive leadership team, we entirely rebranded ourselves as Alchemy Creative. The work that follows is a selection of the tools we implemented—a digital site, company presentation, business materials— to help our colleagues understand why we were making the change and to be able to keep in touch with the great work being done.

Rebranding Presentation

For brand teams and colleagues to help them understand why we were making changes to our team.

 

Team Roles:

Liz Morgan | Creative Direction

Lori Rosales | Logo Design

Liz Morgan, Lori Rosales, Jerome Maureze, Rosanne Chan | Design

Adrian Fernandez | Production

Sean Rush | Account Management

Liz Morgan, Lori Rosales, Jerome Maureze, Rosanne Chan, Adrian Fernandez, Scott Peterson, Sean Rush | Naming, Strategic Concept

Intranet Site (Web & Mobile)

 

Allows clients/colleagues to download creative briefs, see recent work by the team, and stay in touch. 

 

Team Roles:

Liz Morgan | Creative Direction, Design

Business Cards