Alchemy Creative @ CBI
In late 2017, my team at Constellation and I started exploring a rebrand and repositioning of the in-house creative team. We were taking on higher level work—from a creative and strategic perspective—and wanted a brand that reflected that. After going through a naming exercise and getting buy-in from the executive leadership team, we entirely rebranded ourselves as Alchemy Creative. The work that follows is a selection of the tools we implemented—a digital site, company presentation, business materials— to help our colleagues understand why we were making the change and to be able to keep in touch with the great work being done.
For brand teams and colleagues to help them understand why we were making changes to our team.
Liz Morgan | Creative Direction
Lori Rosales | Logo Design
Liz Morgan, Lori Rosales, Jerome Maureze, Rosanne Chan | Design
Adrian Fernandez | Production
Sean Rush | Account Management
Liz Morgan, Lori Rosales, Jerome Maureze, Rosanne Chan, Adrian Fernandez, Scott Peterson, Sean Rush | Naming, Strategic Concept